The Challenge

The real estate industry often neglects the needs of underserved communities, leading to a lack of affordable housing, underutilized spaces, and environmental degradation. This disparity not only limits opportunities for economic growth but also deepens social inequalities.

Our Approach

SoIMM focuses on transforming underutilized properties into vibrant, community-driven spaces. By collaborating with stakeholders such as local governments, non-profits, and socially conscious investors, we:

Acquisition: We purchase apartments from banks at high discounts of 30% or more, targeting properties that are underused or in need of attention.
Renovation: Using local labor, including unemployed individuals and community members, we renovate these properties to high-quality standards. This not only improves the housing stock but also creates jobs and stimulates the local economy.
Market Entry: Once renovated, the apartments are sold or rented at prices 20-25% below market value, making them accessible to more people.

By repeating this process on a large scale, we aim to reduce housing prices in the region, fostering a more equitable and sustainable real estate market.

Current Status & Goals

We are actively engaging with stakeholders, conducting market analyses, and launching pilot projects in key areas. These initial projects focus on revitalizing neglected properties and building community trust.

Impact

  • Provide affordable housing to underserved populations.
  • Foster stronger, more inclusive communities.
  • Reduce environmental impact through sustainable development.
  • Drive economic growth by creating jobs and revitalizing neighborhoods.